Digital Marketing Officer
Overview of the role
We are looking for a passionate digital savvy marketing professional who will be responsible in supporting the Digital Marketing Manager in the development, implementation, tracking, and optimization of digital marketing platforms and campaigns across all channels. A well-rounded individual who has a strong experience in digital publication and social media planning and innovative executions.
Key accountabilities
- Support the Digital Marketing Team in creating best in class Brand website and E-Commerce experience that drives Rooms, F&B bookings revenue contribution while demonstrating differentiated brand values
- With the guidance of the Digital Marketing Manager, develop compelling and impactful digital creative and marketing campaigns
- Utilization of all brand marketing tools in support of all digital marketing campaigns
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KRA) as set by the Digital Marketing Manager
- With the guidance of the Digital Marketing Manager, collaborate with internal teams and optimize end-user/consumer experience of The Peninsula Manila digital touchpoints
General Requirements
- BS/MS degree in Multimedia Arts, Marketing, Advertising
- Demonstrate technical know-how in digital publication in creation and developing contents. Analyzing ad campaigns across platforms such Google, Facebook, Instagram, and Performance Marketing -(Search & Display)
- Analytical acumen to be able to drive analytics driven performances in all digital marketing campaigns and touchpoints
- Up to date with the latest trends and best practices in online marketing
- 1 to 2 years’ experience in Digital Marketing in the hospitality or Advertising Agency sector or related field
About The Peninsula Manila
Set in the vibrant central business district of Makati City, The Peninsula Manila has set the benchmark for luxury and sophistication in The Philippines for more than four decades. Affectionately known among locals as the ‘Jewel in the Capital’s Crown,’ the hotel provides a haven of luxury and elegance for discerning guests.