Director of Sales & Marketing

Business Unit:  The Quail
Location:  Carmel-by-the-Sea

Working alongside the amazing team at The Quail, we are seeking a Director of Sales & Marketing to manage our Sales & Marketing Department.

  • Work for a highly prestigious hotel located in sunny Carmel Valley, California.
  • Learn and grow within a strong hospitality operation.
  • Exceptional medical benefits, Employee discounts on Lodge, Golf, and Dining Services.

 

 

 

Key Accountabilities

  • Create and implement short and long-term marketing strategies that will maximize revenue for all outlets at the property
  • Direct all marketing and branding efforts to ensure maximum yield is achieved, market segments are correctly targeted, and the The Quail image is vibrantly portrayed
  • Manage the day-to-day operation via scheduling, recruiting, planning, controlling, and analyzing all aspects of the department
  • Evaluate market trends to determine pricing to balance costs, competition, and supply and demand
  • Prepare accurate and complete sales reports documenting marketing budgets, current market share, direct sales, and outline marketing plans
  • Drive group meetings and events (MICE) sales strategy to grow market share, expand relationships with meeting planners, and position the property as a premier destination for corporate and incentive travel, as well as association meetings. 
  • Develop and manage partnerships with key consortia, travel networks, and preferred travel agencies to maximize leisure segment revenue and visibility.
  • Lead proactive sales efforts targeting group business, including site inspections, FAM trips, and trade shows, to increase conversions and long-term client relationships.
  • Utilize advanced sales technology platforms (e.g., CRM systems, data analytics, AI-driven lead generation tools, and digital marketing automation) to identify new business opportunities and measure ROI across all sales and marketing channels.
  • Implement digital and social media campaigns designed to increase awareness and bookings from leisure travelers, consortia partners, and group accounts.
  • Partner with revenue management to align group and leisure sales and marketing strategies with pricing, distribution, and demand forecasts to optimize profitability.
  • Oversee development of compelling proposals, presentations, and customized offers for MICE clients, ensuring competitive positioning in the marketplace.
  • Monitor and evaluate performance of group and leisure sales channels, providing actionable insights to executive leadership for continuous growth.

 

 

 

General Requirements

  • Minimum 5 years of sales managerial experience in the hospitality industry preferred
  • Bachelor’s Degree in Hospitality Management, or its equivalent combination of education, training, and experience
  • Outstanding communication and interpersonal skills
  • Through knowledge of marketing strategies and best practices for a sales department

 

 

Salary: $120,000-$130,000 per year + Bonus

 

 

The Quail​

Nestled in the heart of Carmel Valley, our breathtaking 800-acre property boasts a world-class championship golf course, and beautiful accomodations. At The Quail, our team members are part of a Covey (a group of quail), symbolizing the close-knit culture we have cultivated. Guided by our "One Team One Vision" motto, we embrace the belief that each individual brings a unique talent while working towards a common goal. This spirit of unity is especially evident every summer when The Peninsula Signature Events and Quail teams collaborate to present The Quail, A Motorsports Gathering, an exclusive concours attended by the world's elite motorsports enthusiasts and aficionados. 

 

 


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