Assistant Director of Sales

Working alongside a wonderful team at The Peninsula Bangkok, we are seeking an Assistant Director of Sales with strong expertise in the travel trade and wholesale segment, and a genuine passion for driving business through key distribution channels.

Responsibilities

• Supports the development and execution of the annual Sales & Marketing Plan, with a focus on travel trade, luxury consortia, and strategic account development to drive revenue growth and strengthen the hotel's market position.
• Drives revenue through strategic partnerships with travel agencies, luxury consortia, tour operators, destination management companies (DMCs), and other key distribution partners across domestic and international markets.
• Develops, manages, and expands a strong portfolio of travel trade, consortia, and key leisure accounts by identifying new business opportunities and strengthening existing relationships.
• Conducts sales calls, client meetings, site inspections, familiarization (FAM) trips, client events, and networking activities to promote the hotel's products, services, and unique guest experiences.
• Monitors market trends, competitor activities, and changes in travel distribution channels, providing market intelligence and working closely with the Director of Sales / Director of Sales & Marketing to implement proactive sales strategies.
• Maximizes revenue opportunities through effective account management, upselling, cross-selling, and strategic business development initiatives across assigned market segments.
• Tracks account performance, production, and revenue contribution, preparing regular sales reports, forecasts, and action plans to ensure business objectives are achieved.
• Builds and maintains strong relationships with internal stakeholders, ensuring seamless collaboration with Revenue, Reservations, Marketing, and Operations teams to deliver exceptional guest experiences and commercial success.
• Leads, coaches, and supports members of the Sales team, fostering a high-performance culture while ensuring alignment with departmental goals and luxury service standards.

Requirements

• Bachelor's degree or equivalent qualification in Hospitality Management, Business Administration, Marketing, or a related discipline.
• Proven sales experience gained from an ultra-luxury hotel or internationally recognized luxury hospitality brand, with a strong background in travel trade, luxury consortia, and leisure sales.
• Demonstrated leadership experience with the ability to lead, coach, motivate, and develop a high-performing Sales team while consistently delivering commercial results.
• Strong business development skills with an established network of travel agencies, luxury consortia, tour operators, destination management companies (DMCs), and key industry partners.
• Excellent negotiation, presentation, communication, and relationship management skills, with the ability to influence stakeholders at all levels.
• Strong commercial acumen with the ability to analyze market trends, identify opportunities, and implement effective sales strategies to maximize revenue.
• Results-driven, highly organized, and proactive, with the ability to manage multiple priorities in a fast-paced luxury hospitality environment.
• Fluent in both Thai and English, with excellent written and verbal communication skills.

We welcome your application and will be in direct contact with shortlisted candidates.