(Global) Group General Manager, Sales & Marketing

Business Unit:  Head Office
Location:  Central

The Hongkong and Shanghai Hotels (owner and operator of The Peninsula Hotels, The Repulse Bay and other high-profile assets) is seeking a Group General Manager, Sales and Marketing to lead the Sales and Marketing function to maximise revenue growth and market share, enhance brand awareness, loyalty and customer engagement throughout the international marketplace.



  • Work for a prestigious, globally renowned hospitality and luxury property group
  • Drive group revenue and brand success in a senior leadership role
  • Exceptional market leading benefits (role is based in Hong Kong)

Key Accountabilities


  • Oversee and guide the Group’s sales, marketing, revenue, branding, communications, digital and social media strategies supporting business objectives
  • Lead and instill capabilities within the Sales and Marketing teams at Head Office and all operations to align with the globalisation vision
  • Leverage the use of technologies, market research and customer intelligence to understand guest and potential guest needs and preferences in order to increase loyalty, drive revenue and uncover opportunities in new markets
  • Devise strategies to increase guest acquisition, deepen guest engagement with the brand and drive loyalty (with a focus on The Peninsula business)
  • Plan and oversee all digital marketing strategies including monetization of appropriate digital space
  • Monitor, analyze and oversee hotels’ revenue management performance to ensure hotels achieve RevPAR and other revenue performance targets, including Food and Beverage, SPA etc
  • Safeguard and strategically develop The Peninsula brand and image to enhance global awareness and reputation, further unlocking the brand’s potential through appropriate strategic adjacencies
  • Oversee the Shopping Arcades’ CRM Programme. brand marketing strategies and unlock collaborations and partnerships to successfully deliver improvements across customer satisfaction, retention, and engagement to drive shopping arcade leasing revenue and to increase brand awareness and overall hotel revenue
  • Identify, develop, and foster strong relationships with appropriate luxury brands for potential strategic brand partnerships, collaborations or sponsorships

General requirements

  • Degree holder or above Business, Sales, Marketing, Digital or related disciplines
  • Minimum 20 years’ experience in Sales and Marketing.
  • Experience creating and implementing a group-wide digital and social media strategy for a large organisation
  • Preference will be afforded to candidates in a group leadership role (minimum 10 years, such as SVP, CMO, CSO, CCO or similar), leading a large S&M organisation
  • Fluent English proficiency and the ability to communicate complexity to board level audience
  • Experience leading an Asian and luxury centric hotel, hospitality, retail or luxury-oriented business is desirable.


We are delighted to receive your CV for further consideration. This position is open to senior candidates (local and international) who are willing to reside in Hong Kong.



HSH was first established in 1866 and was one of the first companies to be listed on the Hong Kong Stock Exchange. HSH owns and operates some of the world’s finest hotel proper ties under The Peninsula brand, with eleven operational Peninsula hotels in exceptional city centre locations in Asia, US and Europe, and a further property under development in London. The group’s portfolio also comprises strategic real estate assets and tourism assets, including The Repulse Bay as well as The Peak Tram – one of Hong Kong’s most popular tourist attractions.

Requisition ID:  43322